1. First, you fill out the Annual Revenue Projection for your company. This would be the gross amount of sales you project for the year.
2. Figure out the Net Profit Projection you want for this year. If you don't know your previous years, do the research. This is where you decide if you need or want more profit for your bottom line.
3. Think about your overall marketing strategy for this year to increase your sales. Create some bullet points you will plan to work towards during the year.